Emilia Meldrum-Taylor
Chief Revenue Officer
(CRO), Certa.ai
Sector
Trust & Infrastructure Catalyst
Profile
LinkedInIdentity, fraud, compliance, exposure, the pipes underneath. This group sells certainty into a market that changes underneath the buyer every quarter, to committees that grew a seat for the CISO and then another for the model risk officer.
The leaders here have rebuilt their revenue function around evidence rather than enthusiasm: audited claims, reference customers who will speak on record, and a security story told before the demo rather than after the redline.
Emilia Meldrum-Taylor is Chief Revenue Officer (CRO) at Certa.ai, where the go-to-market motion had to be rebuilt around AI rather than decorated with it. The work started with the questions most teams postpone: which parts of the funnel are genuinely repeatable, which judgement calls belong to a person, and what a buyer should feel at each step.
That discipline shows up in the operating detail. Pipeline definitions were tightened before automation was added, enablement was rewritten around the new evidence sellers actually carry into a room, and every experiment shipped with a way to tell whether it worked.
The result is a commercial system that compounds: shorter cycles, cleaner forecasting, and a team that treats AI as leverage on craft instead of a replacement for it. It is the reason Emilia Meldrum-Taylor appears on this year's list.
