Revenue System Architect
6 Honorees
Rebuilding the revenue function as an instrumented system.
The architects treat go-to-market as engineering. Pipeline is a system with inputs, latency and failure modes, and their year is spent rewriting it rather than exhorting it.
They qualify for the list when the rebuild is visible from outside: a published operating cadence, a measurement model their own board reads, and a compensation design that pays for the behaviour the system needs.
