Matthew Hammon
Chief Growth
Officer, Morning Consult
Sector
Revenue System Architect
Profile
LinkedInThe architects treat go-to-market as engineering. Pipeline is a system with inputs, latency and failure modes, and their year is spent rewriting it rather than exhorting it.
They qualify for the list when the rebuild is visible from outside: a published operating cadence, a measurement model their own board reads, and a compensation design that pays for the behaviour the system needs.
Matthew Hammon is Chief Growth Officer at Morning Consult, where the go-to-market motion had to be rebuilt around AI rather than decorated with it. The work started with the questions most teams postpone: which parts of the funnel are genuinely repeatable, which judgement calls belong to a person, and what a buyer should feel at each step.
That discipline shows up in the operating detail. Pipeline definitions were tightened before automation was added, enablement was rewritten around the new evidence sellers actually carry into a room, and every experiment shipped with a way to tell whether it worked.
The result is a commercial system that compounds: shorter cycles, cleaner forecasting, and a team that treats AI as leverage on craft instead of a replacement for it. It is the reason Matthew Hammon appears on this year's list.
